Negris Lebrum S|S 2025 NYFW

The Story of Negris LeBrum

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Negris Lebrum has an origin based on the interracial marriage of a Southern couple from Louisiana in the 1940s which still resonates with many today. Brand founder Travis Hamilton’s design process is heavily influenced by his Southern Creole roots, and the Negris LeBrum love story is a tale of an older woman of the same name who lived in the designer’s hometown of Natchitoches, LA. As a light-skinned Creole woman, Miss Negris could pass as a white person but chose to remain true to her Black roots. She eventually fell in love with a dark-skinned Black man, and their romance was frowned upon. In the end, the two were brought together by a force so strong – love. Through fashion, their story continues to be shared to the world.