Beauty Counter: Clean Beauty Just Got Bolder
Think Big All-In-One Mascara
An obsessively clean formula that gives ultimate lift, length, and volume.
Think Big
Lash-conditioning tripeptide technology helps lashes appear longer, fuller, and stronger. A soft molder, and flexible brush for precise application.
Think Better
No carbon black, mineral, oil, cycle silicones, or BHT, which may be linked to harmful effects to human health,
It’s not enough to just create clean products, so Beauty Counter established their Blueprint for Clean: 12 safety standards that their formula and manufacturing partners must adhere to.
This obsessively clean mascara achieves ultimate lift, length, and volume—without potentially harmful ingredients—and supports stronger lashes, thanks to intensely nourishing tripeptide technology. Its soft, molded brush makes application effortless, so you can easily define lashes from roots to ends with rich, smudge-proof color. Go ahead, think big.
Benefits:
Clean and effective: The carbon black-free formula delivers bold color and instant volume, lift, and fullness.
Lash-care conditioners: Tripeptide technology strengthens for stronger, longer, and fuller-looking lashes.
Precise, effortless application: A soft, molded brush dispenses the perfect amount of formula and defines each lash from root to tip with ease.
Featured Ingredients:
Tripeptide Technology: A blend of lash-care conditioners helps lashes appear longer, fuller, and stronger.
Panthenol (provitamin B5): Nourishes and conditions lashes, while bios-tripeptide helps support stronger, healthier-looking lashes.
Rice bran, calendula, and carnauba waxes: Help to build creamy volume with a weightless feel.
True black pigment: Gives lashes dramatically rich black color without the use of carbon black, which we prohibit as a potential carcinogen and organ system toxin.
Results:
Clinically proven to be:
Longwear*
Smudge-proof**
Immediate results
93% experienced fuller, thicker lashes
93% experienced visibly longer, defined, and separated lashes
After just four weeks
97% experienced fuller and healthier-looking lashes
93% experienced thicker-looking lashes
Footnote
In a clinical study of 29 subjects after six hours.
In a clinical study of 29 subjects.
Based on a 29-subject consumer perception study immediately after use.
Based on a 29-subject consumer perception study after four weeks of use.