The Watch Collector: Grayton's
And yeah that is my second name now "The Watch Collector". And yes it is going to keep growing as long as I find amazing and unique pieces like this CEET's Art Watch, a collaboration between Graytons and graffiti artist and painter CEET.
CEET's has been active and prolific on the international art scene since the mid-eighties. Experimenting with various applications of acrylic, oil, and spray paint, CEET's work subtly refers to the history of Pop Art but also has a strong urban identity. In recent years, CEET has focused on his "Chicanos" series.
The cartoonish chickens portrayed by the artist mirror the emotions and personalities of human beings. Through his colorful and humorous approach, CEET makes a bold modern critique of society’s 'followers' who are afraid to stand out as individuals and points out that most people just ‘chicken out’! And that is exactly why this watch caught my attention with its color and fun (things I'm always looking out for!)
CEET'S Art Watch, photo by me
Grayton's founder Remi Chabrat spent twenty-five years in the watch industry with Montrichard Group, making timepieces for big name companies before venturing out and creating a line of watches all his own. Remi noticed that while quartz watches were coming down in price, traditional quality automatic watches were not following the same trend. He decided to make a change and give the world better options.
CEET'S Art Watch, photo by me
When I received the watch I was very surprised with the packaging, an enormous black box, with the same graphics as my watch on the top of the box. And when I opened it, I was not disappointed with my new watch; just the right size, big but not too big. It can be worn by men and women, it isn't heavy and it’s very urban. I immediately pictured myself in a pair of ripped skinny jeans with a white shirt and my silver sneakers, eating ice cream while walking around the city with friends or with bae.
Grayton is the first brand dedicated to creating luxury automatic watches for men and women for the same price as quartz watches. Grayton has the means and the will to shake up the watch market, all for the benefit of its customers. Welcome to Grayton’s world!
